ECM Academy
May 24, 2017
Mentor Programme young MeetingsIndustry professionals
ECM launches new Mentor Programme for newly-appointed Meetings Industry professionals
August 27, 2020

The CityDNA Summer School is an unmissable learning opportunity for all professionals working in CVBs, DMOs, Congress Centres, Airlines, Hotels, DMCs, PCOs, Meeting Planners! The next Edition will be held in Turin, August 27-31, 2022. Stay tuned for more information!


Meanwhile, here are some info about the last Edition of 2021:



The CityDNA Summer School exists since 1987.

The main asset of the CityDNA Summer School is undoubtedly the group of senior meetings industry professionals, suppliers and clients, who forms the Faculty and voluntarily devote themselves for the sake of the training of the new generations just entering the industry.

The 35th Summer School in 2021 was moderated by Patrick Delaney, Managing Partner at SoolNua a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry.

The faculty were all members or partners of then ECM and gave their time on a voluntary basis – a way of giving back to the Meetings Industry: Richard Allchild, Senior Sales Manager, IMEX Group ; Melissa Baird, Chief Storyteller, Global Destination Sustainability Movement ; Tamara Bernstein, Europe Regional Director, ICCA ; Guy Bigwood, Managing Director, Global Destination Sustainability Movement & GuBi Consulting ; Rob Davidson, Managing Director, MICE Knowledge ; Benjamin Dunster, Head of Partnerships, Reed Travel Exhibitions ; Ahmed El Shal, Chairman, ICOM Group ; Adriaan Fourie, Business Development Manager: Conventions, Meetings & Incentives, Cape Town & Western Cape Convention Bureau (Wesgro) ; Angela Graun, Senior Director, Head of Meetings & Events EMEA, Radisson Hotel Group ; Olivier Henry-Biabaud, Managing Director, TCI Research ; Jenny Holland, Sales Manager IBTM World & WIRED, Reed Travel Exhibitions ; Barbara Jamison-Woods, Head of Business Development Europe, London & Partners ; Ruud Janssen, Designer, Event Design Collective ; Sam Johnston, Manager, Convention Bureaux of Ireland ; Catherine Kalamidas, Account Manager Congresses, Rotterdam Partners ; José Luis Lanchas, Head of Field Marketing Engagement, SAP ; Cain Leathem, Exercise & Nutrition Consultant, GB Fitness ; Sissi Lygnou, CEO Operations & Devt. PCO Services, AFEA Travel & Congress Services ; Heike Mahmoud, CMP, Chief Operating Officer, CCH – Congress Center Hamburg ; Pier Paolo Mariotti, CMM, CMP, Meeting Manager, EURAC Research Bolzano – Course Director ; Christian Mutschlechner, Member of the Board of Directors, Congrex Switzerland & former Director, Vienna Convention Bureau ; Miguel Neves, CMP, Editor-in-chief, EventMB ; David Peacock, Senior Advisor Future Tourism Group, Simpleview Inc. ; Riccardo Pizzuti, Sales & Marketing Manager, Roma&Lazio Convention Bureau ; Olivier Ponti, Vice-President Insights, ForwardKeys ; Annika Rømer, Senior Manager for Copenhagen Legacy Lab, Wonderful Copenhagen ; Annamaria Ruffini, President & CEO, Events In & Out ; Petra Stušek, CEO, Visit Ljubljana & President, European Cities Marketing ; Katarina Thorstensson, Smart Tourism & Sustainability Strategist, Göteborg & Co ; Daniel Waigl, Executive Director, CIRSE ;  and Robert Wright, Managing Director, Davies Tanner.

For years, it was hands-on introduction to the secrets of a relevant global and transversal activity belonging to all branches of knowledge for the newcomers and for the young professionals who could acquire some insight view from a non-academic perspective from highly appreciated senior professionals of relevant European institutions.

The pandemic gave us last year no other chance than turning it into a virtual event and a great opportunity not only for the newcomers, but for all the meeting professionals to create a moment where all the actors in this multifaceted and complex industry could finally discuss at a higher level what are the new formats, patterns and protocols that regulate our industry after such a period of big changes.

Based on last year’s experience, we’ve set up a special edition tailored for all Meetings Industry professionals, no matter their level of experience, to give them the opportunity to interact with senior experts and learn from each other with relevant presentations and engaging activities. Hosted on a digital platform, this new well thought-out programme holds the promise of three interactive and insightful half-days to cover what makes our industry fantastic: BUSINESS, PEOPLE and last but not least, PLACES. We are taking advantage of the online world to deliver more content and create a space fit to exchange and challenge ourselves with different formats and sessions, while allowing you to network with your peers, all from the comfort of your home and office.

We aim to bring the industry professionals closer, share perspectives and strengthen networks in these challenging times when collaboration is key with the help of the most qualified and senior Meetings Industry experts.

Here is the programme of the last Summer School:


ECM: Strategic role of DMO reinforced at Summer School from Fred Productions Ltd. on Vimeo.

Capacity building in Bolzano from Fred Productions Ltd. on Vimeo.


What do they say about our Summer School…

“I learned a great deal about the MICE-sector and have now better insights on how to prepare for bids and RFP’s. I had the opportunity to ask questions to experienced faculty and to peers. Discussing dilemma’s and difficulties that we encounter during our daily job, sharing ideas and solutions. And most of all it was an amazing and valuable networking experience!”
Sophie Fransen, Project Assistant, Event Masters (Belgium)
“I thoroughly enjoyed this opportunity. It gave me insight into best-practices shared amongst my European colleagues, allowed for the opportunity of networking and for the ability to put together the puzzle pieces being new to the industry. It was an excellent platform to learn about challenges faced (some which are not unique to our country), and to create contacts and share ‘our stories’. All part of the vision to #meet #share #grow. This experience was life impacting for someone like me coming from the Behavioural Sciences background. I now believe that the I have a bigger role to play by influencing the mindsets of people toward creating more awareness and inevitably increasing sales in the business events industry.”
Veruschka Rugbeer, Sales Officer, South African Tourism

“ECM Summer School is a one in a lifetime opportunity – not only to widen your knowledge but also to meet so many great people from the meetings industry all around the world. Everyone should take their chance and attend the next Summer School – you won’t regret it!”

Rahel Bätschmann, Project Manager Convention Bureau, Zürich Tourism.


Should you have any additional questions, please contact CityDNA Head Office.