The CityDNA Benchmarking Report provides a vital perspective on the volume of urban tourism in Europe, enabling individual city destinations to chart trends and to benchmark themselves in terms of volume and other parameters, especially key source markets. It presents compelling evidence of the economic significance of contemporary urban tourism. Put simply, cities are the dominant geographical focus of European tourism, especially the lucrative (and therefore much sought after!) short break and congress and/or conventions segments.
Gathering insights from around 115 participating European cities, the Benchmarking Report provides a unique perspective on the volume of urban tourism in Europe.
The report provides the latest figures on the performance of leading European cities and illustrate the main trends in city tourism for the last 5 years, enabling individual city destinations to benchmark themselves in terms of volume and other parameters, especially key source markets.
The Benchmarking Report is undoubtedly a must-read for city tourism professionals, consultants, academics and students.