CityDNA Benchmarking Report

The CityDNA Benchmarking Report provides a vital perspective on the volume of urban tourism in Europe, enabling individual city destinations to chart trends and to bench­mark themselves in terms of volume and other parameters, especially key source markets. It presents compelling evidence of the economic significance of contemporary urban tourism. Put simply, cities are the dominant geographical focus of European tourism, especially the lucrative (and therefore much sought after!) short break and congress and/or conventions segments.

Gathering insights from around 115 participating European cities, the Benchmarking Report provides a unique perspective on the volume of urban tourism in Europe.

The report provides the latest figures on the performance of leading European cities and illustrate the main trends in city tourism for the last 5 years, enabling individual city destinations to benchmark themselves in terms of volume and other parameters, especially key source markets.

The Benchmarking Report is undoubtedly a must-read for city tourism professionals, consultants, academics and students.

You will learn about:

  • The most recent achievements/successes of the leading cities in Europe
  • The latest performance, development & benchmark of European cities including number of international & domestic bednights
  • The most attractive cities for inbound visitors from China, France, Germany, Italy, Japan, Russia, Spain, UK or the USA
  • The source market review according to international city tourism experts
  • The latest developments and forecast of tourism demand in Europe
  • City Tourism Trends for total bednights, international bednights, and bednights from 9 markets
  • Bed capacities and occupancies
  • Tourism density in European cities
  • CO2 emissions
  • Trend KPI (city sentiment)

Here is the Executive Summary of the 18th edition released in July 2022:

Order your copy of the Benchmarking Report 2021-2022 Light Package

Including comprehensive city tourism benchmarks for 117 destinations in Europe; factors that influenced tourism in 2021; visualization of City Tourism Trends 2021 for total bednights, international bednights and bednights in 9 markets based on forecasts of changes in market volumes, CO2 emissions, city sentiment KPI and much more!

Order your copy of the Benchmarking Report 2021-2022 Professional Package

The Professional Package includes the elements stated in the Benchmarking Report Light Package + the complete dataset (Excel and Powerpoint files as a background to your analysis and presentations).

 

CityDNA members, get a FREE copy of the full Report and database on CityDNA Intranet!