City Cards Project

What is the City Cards Project?

European Cities Marketing launched the City Cards Project back in 2007. It regroups cities from over European countries.

Whether you’ve just launched your city card, or have been running a city card scheme for a few years, becoming a member will provide you with unique tools and platforms, allowing you to raise your city’s profile as a tourism destination:

  • Access all the latest results and trends analysis on city cards sales in participating cities with our unique benchmarking survey and measure how your city card is performing compared with other Project members’ products.
  • Attend our annual City Cards Expert Meeting free of charge (one delegate) and make the most of our two-day event: best-case presentations, networking opportunities and much more…
  • Extend your brand reach by promoting your card to consumers through our dedicated website
  • Target trade professionals by featuring your city card in the latest edition of our Travel Trade Guide for European City Cards
  • Participate in our chats every other month on Skype with European counterparts, to discuss relevant topics, reflect on product challenges and swap tips and ideas to improve your competitiveness


Conditions to join

Your organisation is an existing ECM member? Your city has been running a city card scheme for a while? You’re working on developing your city card product day in, day out? If you’ve answered yes to all of these questions, you’re ready to join the experts!

The Project is open exclusively to tourism professionals working on city cards and whose organisation is a full ECM member. The partnership costs 750 EUR for the first year and then goes down to 600 EUR for the following year(s) and includes all the benefits stated earlier.

For more information and to take part, contact Pauline at