October 19, 2011
This year, ECM’s Annual Conference was held in Lyon from 8th - 10th June. Its theme was food as a tourist attraction and the extent to which it can act as a competitive advantage in the marketing of a city. The event brought together 160 participants. Today François Gaillard, CEO of Lyon Tourist Office and Convention Bureau and “the host” of ECM Annual Conference shares some of his impressions with us.








